Artificial Intelligence is the backbone for many groundbreaking applications in industrial, automotive and video gaming. Now, AI is taking center stage in smartphones, and it goes far beyond applications like digital assistants. The emergence of Edge-AI technology allows moving many of the backend profiling AI capabilities to the phone itself.
Apple, Samsung, and Huawei have all introduced smartphones with powerful AI chips that can perform up to 5 trillion operations per second and use significantly less power to accomplish tasks. With AI, these phones provide features from Face ID to Augmented Reality. AI is even used to improve photo quality, with an AI-recognition of depth that enables digital image postproduction editing of blur and sharpness.
According to Gartner Inc., “Artificial intelligence (AI) features will become a critical product differentiator for smartphone manufacturers that will help them to acquire new customers while retaining current users. As the smartphone market shifts from selling technology products to delivering compelling and personalized experiences, AI solutions running on the smartphone will become an essential part of vendor roadmaps over the next two years.”
The smartphone AI market is poised to grow along with smartphone ownership, which is expected to grow to 3.8 billion by 2021, according to market researcher Newzoo. While many phone manufacturers are building in expected AI features like user authentication, emotion recognition and device management, the true potential of AI-enabled smartphones are in understanding user behaviors.
Companies spend billions every year in mobile advertising to better understand their customers’ behaviors. While more companies are investing in mobile advertising, these companies are still searching for better user data and the ability to better target consumers with contextual offers.
AI is poised to help, now making it possible to allow the smartphone itself to create an accurate and rich offline profile of its owner. Moreover, and perhaps surprisingly, it can be done without sharing any personally identifiable information (PII) outside of the phone. This is possible by smart interpretation and fusion of the signals generated by on-device multiple sensors such as Wi-Fi, Bluetooth, barometers, accelerometers, GPS and more.
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